Clarifying Your Offerings for Bigger Profits

Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles.  The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered …

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You Are Your Brand

Here’s secret successful marketers know: customers don’t buy a product. They buy you.  Your personality. Your experience. The unique qualities only you possess.  There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but …

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tell your story sis

Storytelling is highly effective in any kind of business. Stories capture the attention of your audience and make your business relatable. This is why they’re so useful in rebranding. An essential part of any rebranding strategy is to develop and tell a good brand story. why we love storytelling Why is storytelling so important in …

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